MoistureShield, a division of Oldcastle APG, a CRH company, has announced the launch of Outside Ordinary, a new marketing campaign that encourages others to take a fresh look at everyday life!
Outside Ordinary depicts a series of adventurers and their respective decking solutions in extreme conditions, emphasizing the brand’s superior durability and innovative benefits – engineered to provide 360° protection year-round.
“Our bold new campaign resonates with customers, showing how getting outdoors can be an adventure, even on their deck,” said Molly Werner, Senior Brand Manager, MoistureShield.
“We want to assure our customers that MoistureShield protects their investment every day of the year and in every type of climate and weather situation.”
Ordinary composite decking has limited protection, making it vulnerable to damage from the elements and daily wear and tear. MoistureShield’s Solid Core manufacturing process completely encapsulates each wood fiber, allowing it to be used on, in, and underwater.
These advantages are emphasized by the breathtaking visuals of adventures depicted in Outside Ordinary, which show people climbing mountains, surfing, kayaking, and hiking icy terrains – all in extreme environments that speak to the MoistureShield benefits for any deck.
MoistureShield collections include Vision, Meridian, Elevate, and Vantage, which are available in on-trend colors and textures at prices to suit almost any homeowner.
MoistureShield also provides unique innovations such as a protective cap and natural surface technologies.
MoistureShield’s proprietary CoolDeck technology is available in the Meridian and Vision lines of capped composite decking to withstand extreme climates and summer heat and sun.
It reduces heat absorption by up to 35% compared to other composites’ incomparable colors, resulting in a more comfortable deck experience.
