Corian Solid Surface has tremendous design adaptability thanks to its vast spectrum of colors and ability to be thermoformed, illuminated, engraved, and integrated into any design.
Corian Design today announced the launch of “WOW That’s Corian!,” a new worldwide marketing campaign that highlights the progression of Corian Solid Surface. Architects and designers all over the world are pushing the boundaries of modern design, and Corian Solid Surface provides the innovation, versatility, and proven performance to help them realize their most ambitious ambitions in healthcare, education, hospitality, and food service contexts.
“The Corian Solid Surface is more than just a countertop. It has evolved into a material that architects and designers can utilize for their most sophisticated design applications, bending, twisting, and molding it into distinctive forms that make people pause and say, ‘WOW, that’s Corian!'” stated Condylia Courtney, Americas commercial director at Corian Design. “This campaign honors unexpected, revolutionary uses that go far beyond their origins. We’re showing how Corian Solid Surface provides both creative freedom and dependable performance, assisting in bringing ambitious ideas to life so that building owners can proudly exclaim their space.”
Corian Design, the pioneer of solid surface materials, offered a new category to the market. Today, inventive fabricators, architects, and designers are pushing the boundaries of what Corian Solid Surface can do. From iconic surfaces to sculptural forms in dynamic environments, the brand has worked with famous designers like Mario Romano, Zaha Hadid Design, and M3 Architects to produce visually appealing, high-performing projects. Corian Design’s “WOW That’s Corian!” campaign aims to connect with forward-thinking architects and designers by highlighting the material’s potential and reigniting excitement for what Corian Solid Surface can make possible, not only in terms of aesthetics but also in terms of space performance.
Corian Solid Surface has tremendous design adaptability thanks to its vast spectrum of colors and ability to be thermoformed, illuminated, engraved, and integrated into any design. Because of its durability and repairability, Corian Solid Surface can help to sustainable design by lowering the need for replacement over time.
Its adaptability and performance are why architects and designers shaping the future of commercial interiors are already using Corian Solid Surface. While this campaign focuses on healthcare, education, and hospitality projects, Corian Solid Surface is also a tried-and-true choice for foodservice applications.
- Corian Solid Surface’s practically smooth, non-porous surface is hygienic and easy to clean in healthcare settings, making it perfect for high-touch areas such as patient rooms and nurse stations. Meanwhile, its soothing colors and formability add warmth and comfort to healthcare settings, allowing rooms to be characterized by intentional designs and inspired aesthetics.
- Corian Solid Surface enables dynamic learning environments in educational settings, such as sculptural study pods and collaboration zones, as well as hygienic dining rooms and athletic facilities, all designed to promote focus, connection, and discovery. Designers can use the material’s durability, creative flexibility, and variety of colors and shapes to create spaces that express school identity while adapting to the energy of student life.
- In hospitality settings, Corian Solid Surface contributes to distinctive visitor experiences in lobbies, bars, spa-like restrooms, and more. Designers may transform it into sleek reception counters, lighted wall panels, integrated sinks, and custom seating to make each area unique. Its non-porous, low-maintenance surface is simple to clean, and its durability means it can withstand daily usage without sacrificing style.
- In food service facilities, many of the industry’s leading and growing companies rely on Corian Solid Surface. It is utilized not only for counters, but also for walls, tables, service lines, sinks, and statement pieces that guests will remember. The material is virtually smooth, sanitary, and designed to perform, allowing architects and designers to create brand-defining spaces that drive efficiency, signal quality, and reflect deliberate design.
For those who are following today’s leading trends, the advancement of Corian Solid Surface provides a versatile option that can achieve everything from the natural tones and organic shapes of biophilic design to the clean lines and simplicity of warm minimalism. Corian’s constant innovation has resulted in collections such as the Nature’s Canvas portfolio, which incorporates nature-inspired hues and patterns to complement biophilic design principles.
“No other material gives architects and designers this level of aesthetic freedom, formability, and functionality while remaining on-trend,” says Mark Woodman, Corian Design’s color and design expert. “The new Nature’s Canvas portfolio is an excellent example. Each collection draws inspiration from the natural world to represent the growing importance of biophilic design. From the stone-like beauty of the Geologic Collection and the soft, organic tones of Artista to the earthy richness of Terrain, the whimsical texture of Terrazzo, and the warmth of Nuwood, these designs allow architects and designers to create environments that are both contemporary and timeless.”
For more information on the “WOW That’s Corian!” campaign and Corian Solid Surface, visit www.corian.com/-wow-corian- for inspiration, resources, and expert support.
