Dutch Boy Paints introduces Ironside, a deep olive shade with dark undertones that creates a level of comfortable sophistication.
Consumers continue to re-examine their daily habits, focusing on those that improve their lives. Self-care, meditation, and healing practices are prominent, and the concept of home has evolved into a well-being sanctuary. In response to this desire for consistency and comfort in the home, Dutch Boy Paints introduces Ironside, a deep olive shade with dark undertones that creates a level of comfortable sophistication.
“Creating a space for wellness should be a driving factor in everyday life,” Dutch Boy Paints’ color marketing manager, Ashley Banbury, NCIDQ, said.”That’s why taking a natural approach to healthy living and safe spaces is a pivotal part of the current landscape. Dutch Boy Paints’ 2024 One-Coat Color of the Year—the stunning, strong Ironside—incorporates all the above in one bold color and can be applied in one single coat.”
Ironside is rooted in comfort and creates an elegant and charming environment. This deep olive is versatile in wide-open spaces or enclosed comfy places, reflecting well-being from all angles as dark shades become more popular in the home.
Dutch Boy Paints’ 2024 Color of the Year, Ironside, as well as all of the shades in the complementary 2024 color palettes, have been proven to be one-coat hide colors, making DIYers’ lives easier. The brand’s tested one-coat colors provide optimal coverage with a single coat, allowing you to achieve a beautifully finished project in three simple steps: (1) choosing a favorite one-coat trends color; (2) pairing it with Dutch Boy premium paint and Purdy applicators; and (3) applying with confidence using the recommended technique.
Ironside (422-7DB) serves as the foundation for three color palettes created for Dutch Boy Paints’ 2024 One Coat Color Trend Forecast. These palettes deliver a multifaceted look that is comforting and simple, while also embracing individual design styles, by building on the deep, olive tones of Ironside:
Embrace Palette
The Embrace palette elevates a room as consumers make their homes a primary place for self-care and wellness as they place an emphasis on the comfort of slowing down. With shades like Antique White (011W), Whale’s Tail (430-6DB), and Heritage Brown, the calming hues paint a picture of a retreat to rest and recharge (411-7DB).
Retreat Palette
We seek simplicity in our surroundings in order to be present. The Retreat color palette gives us the confidence to explore new avenues in our lives as we devote more time to ourselves. Ironside unites Sanded Grout (412-4DB), Wild Orange (310-4DB), and Antiquated Olive (424-6DB), bringing both cleanliness and warmth to the home.
Inspire Palette
Personal expression and creative outlets have evolved into therapeutic practices. This color palette’s bold pattern, color, and curated spaces create self-inspired trends and environments. Combine colors such as Ultra White (002W), Pineapple Flan (214-3DB), and Strawberry Shade to experiment with color (302-6DB).
“Dutch Boy’s 2024 One-Coat Color Trend Forecast speaks to homeowners, DIYers and anyone with specific tastes in color selection,” Michelle Bangs, senior brand manager at Dutch Boy Paints, stated. “We’re taking a comforting approach; embracing restoration and nature, while bringing harmony into the home. These color palettes are easy to customize to complement the personal style and preference of DIYers everywhere.”
