Carlisle Wide Plank Floors is launching a cutting-edge, high-tech showroom to assist professionals and homeowners in choosing the company’s artisan-crafted wide plank hardwood flooring.
Carlisle is testing live, virtual sales guidance and support alongside private access to a brick-and-mortar display area in their Washington, D.C. showroom.
Clients can now schedule a Remote Concierge Visit to the Washington, D.C. showroom by visiting their website and booking an appointment at 3251 Prospect Street NW in the heart of Georgetown.
The client is buzzed into the showroom at the appointed time, the lights turn on, and a high-definition video screen connects with Peter Switzer, Carlisle’s flooring expert for the region.
Switzer guides the client through options, answering questions and assisting with selections from the company’s New Hampshire headquarters.
“We’re finding that the remote concierge model provides the best of both worlds – the convenience and flexibility of virtual meetings with the ability to see and touch actual floors,” Switzer says.
The Washington, D.C. showroom is designed to walk clients through the many options available when designing a Carlisle floor. Because each floor is unique, decisions must be made regarding color, plank width, wood grade, finishes, and other factors.
Switzer claims that even though he is not physically present, he is “right there walking the client through the experience and helping them make decisions even though I am not physically present.”
Carlisle has been testing the remote concierge model in the showroom in Washington, D.C. for nearly a year. According to company president Chris Sy, the hybrid virtual/in-person experience could be the future of retail.
“It enables us to provide a face-to-face experience at our clients’, not our, convenience. Technology is enabling the delivery of highly personalized experiences “Chris Sy claims.
