JELD-WEN Holding, Inc., a leading global manufacturer of building products, announced that production of its new Auraline composite windows and patio doors has begun.
The launch of Auraline is an important component of meeting JELD-stated WEN’s growth goals, as it is designed to fill a critical gap in the market for home building products.
Auraline provides an innovative solution for an expanding market by addressing the rapidly growing demand for more design-focused, sustainable building material options.
“Auraline by JELD-WEN fills a critical gap in the product offering for dealers, home builders, and homeowners across the country,” said Daniel Castillo, EVP, and president of JELD-WEN North America.
“We estimate that approximately 40% of dealers do not have composite windows in their product lineups today, despite high demand for contemporary, sustainable, and durable windows and patio doors. To meet that customer demand, Auraline provides an unrivaled offering.”
Auraline windows and patio doors combine a structural fiber, such as wood fiber, with synthetic polymers and a co-extruded color layer (the color is built-in) to produce a highly durable and energy-efficient composite material with the beauty of luxury wood windows and patio doors in a long-lasting, sustainable package.
Furthermore, the exclusive material is fade and scratch-resistant and does not require painting. Auraline represents a true innovation in composite windows and patio doors, with a standard glass package that is over 35% more efficient than basic glass units and the inclusion of responsibly sourced and reclaimed materials.
JELD-WEN is currently accepting product orders and anticipates rapid growth throughout 2022.
