Tractor Supply Company has announced plans to expand its Carhartt offering in dozens of stores. More than 100 Tractor Supply stores will get a new Carhartt store-in-store concept this year.
The farm and ranch retailer plans to increase the size of its Carhartt-branded in-store shopping space by thousands of square feet.
The workwear brand’s “shop-in-shop” concept is currently available in ten Tractor Supply locations and will be expanded to more than 100 Tractor Supply locations by 2021. In 2022, the Carhartt package will be expanded to an additional 25 stores.
Tractor Supply’s executive vice president and chief merchandising officer, Seth Estep, stated “Our Tractor Supply stores offer a diverse range of products that cater to the Out Here lifestyle, and we know our customers rely on Carhartt for comfortable, long-lasting workwear.”
According to Estep, by partnering with Carhartt, stores will have “even more of what makes Tractor Supply a destination for everything – workwear and otherwise – that our customers need to take care of their home, land, pets, and animals.”
“This new store-within-a-store format was designed with Tractor Supply customers at the forefront of the shopping experience.” Estep went on.
Bibs, rainwear, year-round fleece assortments, additional pants, and jeans styles, and other products are available in the expanded merchandise selection available in the in-store shop.
In addition, clothing for women, children, big and tall, and plus sizes will be available, the majority of which are not currently available in Tractor Supply stores.
Carhartt installed three shop-in-shop spaces each year at Tractor Supply locations in California, Kentucky, Michigan, New Jersey, and New York, ranging in size from 1,200 to 1,400 square feet, in 2018 and 2019.
The expanded in-store shops feature the same signage, branding, and high-quality fixtures as any of Carhartt’s 33 company stores.
“By expanding our presence at these retail locations, Tractor Supply shoppers will experience the Carhartt brand in a whole new way,” said Tony Ambroza, Carhartt’s chief brand officer, in a statement. We look forward to expanding our long-standing partnership with Tractor Supply as we work to bring our rugged workwear products to the hardest-working people in the country.”
Tractor Supply, headquartered in Brentwood, Tennessee, owns and operates over 1,900 stores, including 182 Petsense locations.
