Joanna Gaines and KILZ Launch the ‘Magnolia Lakehouse Collection’ from Magnolia Home

KILZ created this new palette, which features seven colors and draws inspiration from the serene appeal of lakeside living

Joanna Gaines and the KILZ brand, a leader in high-quality paints and primers, have unveiled the new ‘Magnolia Lakehouse Collection’ of hues, handpicked by Joanna for Magnolia Home. KILZ created this new palette, which features seven colors and draws inspiration from the serene appeal of lakeside living—a concept that is making a splash in the new season of the popular home-renovation show Fixer Upper: The Lakehouse.

“My most recent Fixer Upper job is a stunning mid-century-style home overlooking Lake Waco. I intended my color choices throughout the house to highlight its surroundings and allude to its genesis narrative. “I love how this palette of nature-inspired hues turned out—it feels fresh yet familiar, bold yet comforting,” says Joanna Gaines.

Meet the colors that will bring fresh seaside life into your home:

  • Tranquil Waters: Tranquil Waters is a neutral gray with hints of blue inspired by motionless water.
  • Superior: a pure blue tone with a sense of refinement and comfort.
  • Cognac: Cognac is an earthy brown with rich, reddish tones that convey warmth, elegance, and depth.
  • Juniper Tree: a soft, sun-washed green that evokes hidden roads and unspoiled landscapes.
  • Remote Trail: Remote Trail is a lush green with warm undertones that reflects nature’s anchoring properties.
  • Wooded Acres: a warm, woodsy brown with hints of green.
  • Blanched: Blanched is a versatile, warm beige that works nicely with a variety of other colors.

Find the collection colors in the new Magnolia Home by Joanna Gaines️ Classic Interior Paint range, giving exceptional coverage and hide at a budget price starting with $44.99 per gallon. Available at select Ace Hardware locations and soon on magnolia.com. For more information and available retail locations, go to www.kilz.com/magnolia-classic.

Bobby Craig
Bobby Craig
We count Bob as one of our most valuable contributors, specializing in the convergence of the construction sector and home remodeling trends.

Popular Articles

Deckorators Unveils 2027 Lineup With Align Railing and Two New Decking Collections

Deckorators, a UFP Industries brand, is rolling out a faster-to-install aluminum railing and two new decking collections, Meridian and Elevate, for 2027.

Therma-Tru Moves Into Storm Doors With the New Passage Collection

Therma-Tru Doors has launched Passage, its first storm door line, expanding the company's Complete Door System so pros can source the full entryway from one brand.

Graywind Launches Motorized Shades for Arched and Angled Windows

Graywind has introduced Motorized Arched and Angled Shades, bringing operable smart shading to arches, triangles, trapezoids and other window shapes that standard treatments often leave fixed or uncovered.

Amble Wood Company Adds New Colors and Textures to Cascade and Olympic Collections

Amble Wood Company has expanded its Cascade and Olympic Collections with five new colors and four new textures, giving dealers more ways to match current wood siding preferences.

Westlake Royal Adds Four Surface-Mount Gable Vents to Mid-America Line

Westlake Royal Building Products is adding four gable vents to its Mid-America line, pairing attic airflow with faster installation for pros.

Outer Spaces Debuts OS1 Solar Pavilion and Power Deck for Backyard Living and Home Energy

El Segundo, California-based Outer Spaces has launched OS1, a solar pavilion and power deck that builds solar generation and battery storage into the structure of a backyard living space. First availability begins in 2027.

Chicago Faucets Brings CF Connect PLUS and E-Tronic 80 SoapBank to ASPE 2026

Chicago Faucets is introducing CF Connect PLUS, a BACnet/IP water management platform, and the E-Tronic 80 SoapBank centralized soap system. The Des Plaines, Illinois, company set both products for the ASPE 2026 Expo, held October 12 and 13 in Oklahoma City, at booth 708.

Simpson Strong-Tie Adds Button-Head Connector Screw to Outdoor Accents Line

A patent-pending, one-piece button-head screw installs Outdoor Accents connectors with a low-profile, finished look.

Latest News

Therma-Tru Moves Into Storm Doors With the New Passage Collection

Therma-Tru Doors has launched Passage, its first storm door line, expanding the company's Complete Door System so pros can source the full entryway from one brand.

Deckorators Unveils 2027 Lineup With Align Railing and Two New Decking Collections

Deckorators, a UFP Industries brand, is rolling out a faster-to-install aluminum railing and two new decking collections, Meridian and Elevate, for 2027.

Graywind Launches Motorized Shades for Arched and Angled Windows

Graywind has introduced Motorized Arched and Angled Shades, bringing operable smart shading to arches, triangles, trapezoids and other window shapes that standard treatments often leave fixed or uncovered.

PROBuilder Partners