LP Building Solutions (LP) has enhanced its preferred contractor loyalty program for external remodelers.
The program’s offerings have been renamed LP Remodelers Edge as a result of this rebranding.
LP Remodelers Edge is intended to assist a contractor’s business by providing the following benefits: homeowner referrals to assist them in growing their business faster, marketing and training resources to assist them in closing more sales, and rewards to encourage them to reinvest in their business.
According to LP, the loyalty program now provides more opportunities for renovation contractors to be rewarded for purchasing LP SmartSide Trim & Siding.
“It was critical that the improved loyalty program be simple,” said AJ Keating, R&R segment marketing manager at LP Building Solutions.
“It’s also simple to use.” Contractors can earn points by simply uploading their SmartSide purchase invoices. There isn’t any red tape.”
After meeting the program’s requirements, contractors will be able to receive leads in their service area directly from LP, as well as dedicated marketing support and materials to help them build stronger relationships with customers and points redeemable for cash rewards, merchandise, trips, and more.
LP Remodelers Edge also offers Firm Builder Funds, which can be used to reinvest earned points back into a contractor’s business.
LP has also incorporated essential services from industry partners such as HOVER, which offers completely interactive 3D modeling of any property using a smartphone, and Lead Scout’s rapid prospecting tools.
“For many contractors, the goal is to cultivate success and to stand out for the quality of their craftsmanship.” “It’s our goal to assist them in getting there,” Keating added.
“Our customers take pride in providing premium services and siding products, and we want to give them a competitive advantage in their businesses while rewarding them for a job well done.”
