POLYWOOD, the longest-established manufacturer of outdoor furniture made from genuine POLYWOOD lumber, is entering new markets with the launch of its PW Designer Series.
Both Entrepreneur Magazine and The Spruce named POLYWOOD one of the “The Best Adirondack Chairs of 2021.” The PW Designer Series aims to expand the heritage brand’s profile beyond its flagship product.
POLYWOOD founder and CEO Doug Rassi explains: “Because we are committed to continuous innovation, our company has thrived for three decades.
PW Designer Series arose from that culture of doing things never done before, with the goal of creating beautiful collections made of genuine POLYWOOD that are true works of art.
PW Designer Series is the next step in our evolution, with its premium materials, unrivaled craftsmanship, and exclusive lumber and cushion colors.”
The series will consist of several collections, the first of which will be the Latitude collection in October 2021.
Each will feature an exquisite selection of outdoor dining, chaise, and deep sitting lounge sets, as well as customisable sectionals.
Award-winning interior design influencer Shayla Copas explains why shoppers will love POLYWOOD’s latest collections:
“I love that I can confidently fill a space with PW Designer Series’ sophisticated pieces, knowing that I can layer them with designs that express my personality.
The Latitude collection’s clean lines and crisp angles make it an instant classic that is as chic as it is comfortable, with the exceptional craftsmanship I’ve come to expect from POLYWOOD.”
The modular architecture of these collections, which ranges from $495 for the Latitude End Table to $12,849 for the Latitude 8-Piece Lounge Sofa Set, provides flexibility for discerning designers and customers.
POLYWOOD has partnered with white-glove delivery companies to construct the customer’s furniture, install it in their preferred space, and remove all packing on-site as an added bonus.
The Latitude collection was introduced to a select group of merchants, architects, and notable interior designers at last month’s Casual Market Chicago.
POLYWOOD is now taking pre-orders for the Latitude collection, which will ship in January, followed by the ultra-modern Elevate collection in April and the lovely Estate collection in May.
